Charlotte Jones, the executive vice president and chief brand officer of the Dallas Cowboys — and daughter of team owner Jerry Jones — stepped into the cultural crossfire this week with her comments on the controversial selection of Bad Bunny as the Super Bowl halftime performer. While her tone aimed for celebration and unity, one particular claim struck a sour note: her description of the Puerto Rican artist as an “immigrant.” Bad Bunny, born Benito Antonio Martínez Ocasio, hails from Puerto Rico — a U.S. territory. That makes him an American citizen by birth. No immigration process required. It’s a fundamental civics detail that many Americans still miss, and unfortunately, Charlotte Jones just joined those ranks on a very public platform.

In this episode, I sit down with Dallas Cowboys Co-Owner @cjonescowboys to discuss her life before the NFL, balancing work and motherhood, the popular DCC Netflix series, and more. 0:00 – Introduction 1:39 – Who Is Charlotte Jones in 30 Seconds? 2:21 – Life Before the Dallas… pic.twitter.com/JEIHrEPz2T

— The Katie Miller Podcast (@katiemillerpod) November 11, 2025

Speaking on “The Katie Miller Podcast,” Jones praised the choice of Bad Bunny to headline the Super Bowl, calling it “awesome” and highlighting the NFL’s global stage. “We’re on a global stage and we can’t ever forget that,” she said. “Our game goes out to everybody around the world… We have a mixed culture. Our whole society is based on immigrants that came here and founded our country.” The sentiment was clearly intended to celebrate diversity — a familiar refrain in modern branding and sports messaging — but it misfired by inaccurately characterizing the artist at the center of the controversy. And there is controversy. Bad Bunny’s outspoken criticism of U.S. Immigration and Customs Enforcement (ICE), including slurs directed at agents and his refusal to tour the U.S. over fears that Latino fans might face ICE harassment, didn’t sit well with many football fans. His unapologetic stance on not singing in English, telling critics to “learn Spanish,” only intensified the backlash. When pressed by Miller on whether this halftime choice was inherently political, especially given the artist’s history, Jones pushed back: “I don’t think our game’s about politics… This is about bringing people together.” But in today’s climate, even music is a minefield. The NFL knows this — and acknowledges it. Commissioner Roger Goodell, defending the league’s decision, remarked, “I’m not sure we’ve ever selected an artist where we didn’t have some blowback or criticism.” What’s striking is that Jones, like Goodell, is trying to paint the halftime show as apolitical — a cultural pause button amid the nation’s political noise. But when the artist has publicly denounced government agencies in profane terms, declined to cater to English-speaking audiences, and turned the spotlight on immigration issues, the idea that this isn’t political is difficult to defend.