Retailers To Feature Model Alex Consani In New Fashion Show
In a moment designed to captivate headlines and push the boundaries of legacy fashion branding, transgender model Alex Consani took center stage at the 2025 Victoria’s Secret Fashion Show, boldly redefining what the lingerie giant wants its new image to represent.
Clad in a red bra and flowing crimson pants, with metallic wings completing the ensemble, Consani walked the runway to loud applause—and plenty of online discourse.
“Every time I step out with you guys it feels surreal! Couldn’t ask for a fantasy any more fab!” Consani wrote on Instagram the next morning, punctuating his message with photos from the evening. The post, like much of his social media presence, radiated a blend of excitement and defiance, underscoring his place at the center of a fashion world still in the midst of a dramatic cultural recalibration.
Consani, a biological male who first rose to prominence on TikTok, has quickly become a staple in the high fashion circuit. After signing with IMG Models in 2019, his meteoric rise included walking for Tom Ford in 2021 and making his Victoria’s Secret debut in 2024.
That same year, he clinched the Model of the Year award at the Fashion Awards in London—becoming the first transgender nominee to win. The panel responsible for the decision weighed both industry impact and global influence, highlighting how Consani’s reach extends far beyond the runway.
It’s a shift that mirrors Victoria’s Secret’s broader efforts to reinvent itself in the wake of years of backlash over outdated representations of femininity and exclusionary practices. The inclusion of Consani is not a first—last year saw black transgender model Kai-Isaiah Jamal among the nominees for Model of the Year, though that award ultimately went to plus-size model Paloma Elsesser.
But it marks a turning point in the brand’s ongoing transformation—from once-untouchable angel pageantry to a platform now shaped by identity politics, inclusivity narratives, and curated online virality.
Still, the visual statement didn’t end on the catwalk. In a pre-show teaser, Consani offered followers a behind-the-scenes look at the photo shoot, including a snapshot of his “tuck kit”—a product used by biological males to smooth their silhouette when presenting as female.
The image, subtle in its placement but bold in implication, reinforced the layered reality behind the glamor: that fantasy, for some, now requires a toolkit.