Heather Higgins Exposes GOP Ads Missing The Mark
You expect Republicans to court the biggest voting block in the country. The reality is they are hitting women with a sledgehammer instead.
Conservative activist Heather Higgins told the “Pod Force One” host that standard Republican ads miss the mark with women and independents. The data she cites shows women make up 53% of the electorate, sometimes even 54%. They also vote at a 10-point higher rate than men. Yet the messaging ignores this larger slice of voters.
Higgins says the current strategy is backwards. She told the New York Post that women “really object to being told what to think.” A typical GOP ad slams you with a sledgehammer, dictating your thoughts. That does not work with women, but that’s how the GOP tends to talk, she lamented.
This isn’t just about female voters. The same data applies to men who call themselves independents. The solution requires a shift in how we speak to them.
The fix is simple but hard to execute. You must devise alternative communication methods that let individuals form their own opinions. This approach mirrors lessons from President Trump and former President Ronald Reagan.
Politics often captures women’s attention later in life once urgency arises. They do not respond well to fear-based messaging. Higgins argued that the left has also failed here, noting an absence on both sides regarding women’s issues. She proposed the left falters since it can no longer define womanhood.
The stakes are high for the upcoming November 3 midterm election. If Republicans keep using the sledgehammer, they leave votes on the table. The same goes for Democrats who ignore the specific needs of women voters.
Recent controversies show the danger of bad messaging. Vivek Ramaswamy faced fire for an ad featuring his opponent’s estranged mother. The ad was widely criticized by both parties. This proves that attacking personal trauma turns people off rather than winning them over.
Heather Higgins made her point clear during the latest episode of “Pod Force One.” The path forward requires respect for the voter’s mind. If the GOP wants to win, they must stop telling people what to think and start letting them decide for themselves.